A brighter way to sell lighting
Update your showroom with 21st Century technology
Is your customer overwhelmed by the
choices on your selling floor? Are you tired of the decades-old costly and
labor intensive approach to selling lighting? We don't need to tell you about
the clutter, the dog-eared catalogs piled on the floor, the post-it flags and
the unprofessional black and white photocopies. Your sales representatives
spend time calling manufacturers for up-to-date price information while customers
twiddle their thumbs, change their mind or worse yet, walk out the door.
But there is a better way, through the
Lights America online catalog service. Lights America creates a proprietary
Web site for your store - one that pulls together all your SKUS into a single
database. It can be searched by sales representatives
and by your customers at the store or at home. Lighting can be searched by
and the results show up with color photographs, product specifications and
up-to-date price information.
With online shopping so widespread,
Lights America provides a way to draw in new computer-savvy customers. It also
will be a boon to your sales representatives and can compensate for any lack
of industry knowledge among less experienced staff.