Paul Mihranian, founder and president, Lighting by Design, Exton, Pa.

I got my fist job, at the age of 16, as a stock boy in the lighting showroom of an electrical supply store. I have been in the lighting industry for 31 years. About 3 years ago, I received an email from Lights America that I responded to, and it turned out to be one of the best moves I could have made for my company. I can easily say that Lights America has been the most exciting lighting showroom enhancement program I have come across in my long career.

Lights America is now the backbone of our showroom. We use it for visual inventories, tagging fixtures, pricing, selections and sales.

Our clients are impressed and liberated by being able to visit our virtual showroom 24 hours a day, seven days a week. They are able to share their selections with other family members, their electrician and builder in real time with family members, their electrician and builder. Their "wish list" keeps our records nicely organized. In fact, we use it as an exhibit for them to sign along with their estimate. It documents their choices and avoids costly numerical mistakes.

We no longer have to drag out dozens catalogs and try to remember every single picture in each catalog to make recommendations. Instead, we now have "selection centers with a flat screen monitor, keyboard and mouse.

We have a staff of 22 — and from our drivers to our office staff — they all use it and love it! When we hiring new employees and see the lost look ontheir faces, we pull up our virtual showroom and ask them to assist a make-believe client by asking a few simple questions with the search criteria. They are amazed how knowledgeable they will appear to our customers on their first work day when in reality, they have no experience at all.

Our builder clients love that our home buyers rave about their shopping experience as efficient and "state of the art." We are able to work in builder's referral fees into our pricing and be comfortable that those prices won’t be undercut by an Internet competitor.

The dedicated staff of Lights America has been receptive to ideas or suggestions we have had in fine tuning this amazing tool. I have called Lights America just to thank them countless times, and I am delighted to have this opportunity to share my excitement and appreciation for what they have done for my company!

I will be happy to speak to any showroom owner that is committed to making his showroom a great experience for his customers and running a smart business. Please feel free to call me at the numbers below if you have any additional questions.

Paul Mihranian

610.476.7416 (cell)
610.524.0107 (showroom)